CAVIXO offers the possibility to enrich targeting with DMP data. This data can be purchased by anyone with an Adform DSP platform (or DV360) through the use of DMP audiences. The primary focus of the CAVIXO in Czech, Slovak and Poland markets is unique financial segments and demographic targeting, specifically income groups, age, mortgage, investment interests, savings, loan interest, etc. Beyond these segments, however, CAVIXO can accommodate a much broader range of segments that will suit the vast majority of advertisers.
HOW DOES IT WORK?
CAVIXO collects data primarily through the Adform DMP, which tracks user behavior from dozens of sites. Our portfolio includes websites with traffic exceeding 7 million unique users per month. Thanks to this, you will find quality data in CAVIXO Exchange that will help you reach the target group you define yourself.
WHAT ARE THE BENEFITS OF AUDIENCE TARGETING?
With audience targeting, you can reach relevant users with much higher efficiency than with standard targeting. This makes audience-targeted campaigns more effective - whether it's in terms of click-through rates, quality of traffic or conversion rates.
The Cavixo contains data from a wide range of publishers, most notably the financial sector, demographic data (created from the outputs of calculators), entertainment, automotive, online shopping and retail, hobby and many more. The total volume of UIDs offered for targeting is over 7 million, and the portfolio includes segments created based on interaction with both broad-based and specialized sites targeting specific, often premium, audiences. If you would like information on how specific segments are collected and the source of the data, you can contact Jan Strachota via email at email@example.com.
HOW DO I RUN AN ADVERTISING CAMPAIGN TARGETING THE CAVIXO AUDIENCE?
Campaigns are executed by advertisers or agencies through the Adform DSP (or DV360) in the same way as other campaigns. In the Audience Marketplace, search for „Cavixo“ under Data providers and choose CZ, SK or PL audiences. CAVIXO offers dozens of pre-built segments for all types of campaigns.
I AM INTERESTED IN CREATING A CUSTOMIZED AUDIENCE, WHAT SHOULD I DO?
If the existing bidding segments within CAVIXO do not suit you, it is possible to create custom segments directly for the advertiser upon request. It is also possible to create audiences directly from visitors to the advertiser's website. If you are interested in creating a custom segment, please contact Jan Strachota via email firstname.lastname@example.org.