Services · DMP & audience segments

Data & targeting.
Our own DMP platform.

We are one of the few Czech agencies operating our own DMP. We create audience segments for programmatic campaigns, for agencies and direct clients.

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What is a DMP?

Data Management Platform – your tool for more precise targeting.

A DMP collects, manages and activates data about internet users. Cavixo operates its own platform using current behavioural signals such as content interests and reading frequency.

We use these signals to create precise audiences and activate them in advertising platforms. Targeting relies on our own current data rather than third-party datasets.

How the DMP works

Data collection
We analyse the content users read, their interests and frequency of engagement.

Segmentation
We build precise audiences based on demographics, interests and behaviour.

DSP activation
We activate segments in DV360, Adform, Xandr and other DSP platforms.

Campaign optimisation
We continuously evaluate data and refine segments based on campaign performance.

Proprietary audience segments

200+ segments.
For every audience.

Our DMP includes unique financial and demographic segments unavailable elsewhere in the Czech market.

Finance

Financial segments

Unique targeting for users interested in investing, savings, mortgages, insurance and other financial products.

Demographics

Age & gender

Precise demographic segments by age and gender, combinable with interest and income segments.

Income groups

Income segmentation

Targeting by income group, ideal for premium products and services.

Interests

Interest groups

Segments based on interests including sport, travel, technology, automotive and lifestyle.

Custom audiences

Custom segments

Describe your audience and we will build a custom segment combining demographics, interests, behaviour and income.

1st Party Data

First-party data activation

We activate your customer database in DSP platforms for targeting and lookalike audiences.

⬇ Download Czech segments ⬇ Download Slovak segments

Activation in advertising platforms

Our data works
in every major DSP.

Google DV360

Display & Video 360 is a programmatic platform for large campaigns, with our segments ready for direct activation.

Adform

A leading DSP in the Czech market with direct Cavixo DMP integration.

Xandr

Microsoft’s programmatic platform supporting Cavixo segments for display and video campaigns.

Who it is for

A DMP for agencies and direct clients.

For agencies

A data partner without conflicts of interest

Agencies can activate our precise audience segments through DV360 and Adform. We work discreetly and without conflict with client relationships.

For direct clients

A custom segment within 48 hours

When standard targeting is not enough, we build a custom segment around your ideal customer and handle everything from audience creation to campaign activation.

Email us or call us directly.

You will receive our proposal within 48 hours, free of charge and with no obligation.